I love Coldplay. I really do. I once spent a good chunk of my meagre savings as a grad student to go watch them perform live in Manchester. They made it worth the effort. One of the best evenings of my life.
BUT BUT BUT. That doesn’t mean I like everything they do. The previous album was rather boring. Their brand new song is not. It’s catchy and hummable and pleasant; but the video. Oh my God. This stuff sets my teeth on edge. Like Danny Boyle and Katherine Boo weren’t bad enough, we now have this ignorant piece of shit.
Yes, they enjoy creative freedom and can do whatever they want. I’m not offended. It is annoying though. We’ve had enough people from the West making India look like a prehistoric place filled with godmen and snake charmers — a population rebelling against a “civilised world”. A world so removed from all that is “modern” that it seems to offer some sort of enlightenment to those from the first world. Rubbish.
Sure, religion is a huge part of who we are. But India is hardly the only country where that holds true. What’s with demonising Islamic nations and exoticizing Hindu ones ? Is everyone really so short of ideas that they feel the need to redo these stereotypes over and over again?
Coldplay’s new video also manages to sprinkle a few dilapidated cinema halls in between all the colourful hermits. Because how could an Indian stereotype be complete without a shady reference to Bollywood? They even went as far as to call Queen B “Rani”, the Hindi word for queen. So creative, no?
Oh, and I have complete faith in the idiocy of Sonam Kapoor; it’s hardly surprising to see that she’s a part of this phantasmagoric circus. Also, it seems the song was shot in Mumbai. One of the busiest, most densely populated urban centres in the world. I don’t know if the makers of this video were ignorant of this fact or just chose to ignore it when they decided to only focus on people dressed as rainbows. Beyonce included.
Anyway. I’ll just enjoy the song, and try to forget the video. I still like Coldplay and Violet Hill continues to be a favourite. Though I do prefer toy elephants in the videos.